Services for Manufacturers

To gain a competitive advantage, savvy manufacturers collaborate with their retail partners and develop strategies, plans and initiatives to meet their needs and their shoppers’ needs. In this way, manufacturers become their retailer’s indispensable partners. By helping retailers grow their businesses, these manufacturers exceed their own growth goals.

While working closely with your organization to develop and enable strategies, Retail Strategy Parters focuses on your specific needs yet keeps a retailer’s perspective in mind. We help you answer the critical question: How do I help my customers create value for their shoppers (leveraging my brands)?

Shopper Strategy Development

We help you assess your insights, marketing and sales capabilities, capitalize on existing strengths, design the appropriate organizational structure, and define the go-to-market strategies and measurements to enable success.

Shopper Strategy Enablement

Building on your existing insights, marketing and sales strategy, we define the methods and roles, break down the objectives into working parts, create the necessary process templates, ensure the appropriate employee skill sets, and train your teams to enable successful execution.
 

Retail Readiness Assessment

We can assess Retail Readiness at multiple levels, category or brand, to ensure you are ready for success in the marketplace. We assess the products, promise, packaging, pricing, promotion and overall marketing plan. We provide feedback, recommendations and assistance to ensure your company’s offerings are delighting your brand’s shoppers and your key retailer’s shoppers.

Comprehensive Business Planning and Execution

From strategy development to plan implementation, we work with your marketing and sales teams to build a comprehensive, successful business and execution plan.