Services for Retailers

Savvy retailers aim to differentiate themselves from the competition. It takes marketing know-how and capabilities to create and implement a strong brand image, and strong collaboration with supplier partners to sustain, reinforce and strengthen that position in the marketplace.

While working with you to define or refine your brand, Retail Strategy Partners works closely with, merchandising, marketing, procurement and logistics to ensure your brand is brought to life in-store. We also create guidelines and processes to ensure that manufacturers’ marketing and merchandising programs will reinforce and support your brand to your shoppers.

Retail Brand Development

To ensure that your brand satisfies your target shopper’s needs, we assess the current marketplace, including your competitors and other retailers, analyze your existing equities and user base, and consider your platform drivers.

Retail Brand Execution

To ensure that the shopper experience emulates your brand strategy, we assess the physical expression of your brand – your store! We assess your overall store layout, department and category priorities and adjacencies, own brand category priorities and positioning, category product assortment, pricing, promotion, packaging, etc. Finally, we assist you in evaluating your strategy’s verbal expressions – your marketing plans, advertising, even how your store personnel engage and interact with your shoppers.

Retail Brand Enablement

So that you can effectively and consistently reinforce your brand strategy for your shoppers, we define your brand’s parameters and priorities. Aside from providing brand execution guidance to your employees, this information enables manufacturers to bring you the data, products, promotion and merchandising ideas that are on equity with your brand and resonate with your shoppers.